Social Media Campaigns

2020 - Producer/Director

I collaborated with Shell and catapulted them to new heights with a YouTube series featuring Formula 1 driver, Sebastian Vettel. We’re talking 25,000 new subscribers and a staggering 1.5 million viewers.

I work with global brands, channels, governments, non-profits, and NGOs as a digital content spin doctor – Snapchat, FIFA, TikTok, Footasylum, Pringles, Goodyear, Alpha Romeo, Cherokee jeeps, Openreach, Waitrose, and the UK’s Department of Education & DEFRA.

I co-created a new series with global social media star Supercar Blondie, who has over 18 million followers, blending video game-style transitions with cinematic flair to blur the line between TV and film.

I’ve worked closely with top brands and athlete teams, including G2 — the world’s biggest Esports franchise. In partnership with their sponsor Pringles, we launched G2: Making the Squad, a youth-focused reality series where global content creators compete for a spot on the team. Hosted by UK rapper and YouTuber Yung Filly, the show highlights the most entertaining and charismatic talent in Esports.

I have liaised with top executives, including Shell’s CEO Ben Van Beurden, successfully managing Shells ‘live streaming’ events, simplifying complex economic policies into innovative infographics for Shell’s Strategy Day address.

I worked with the Pringles marketing team to develop a youth brand series called ‘G2: Making the Squad’. It’s the world’s first Esports reality competition where international content creators vie for the title. Hosted by UK rapper and YouTube star Yung Filly, the series follows his search for the most entertaining FIFA streamers who are passionate about the game.

I have liaised with top executives, including Shell’s CEO Ben Van Beurden, successfully managing Shells ‘live streaming’ events, simplifying complex economic policies into innovative infographics for Shell’s Strategy Day address.

I have liaised with top executives, including Shell’s CEO Ben Van Beurden, successfully managing Shells ‘live streaming’ events, simplifying complex economic policies into innovative infographics for Shell’s Strategy Day address.